Episode 118. 7 Common Marketing Mistakes (That You're Probably Making Right Now!)
One of the hardest lessons we have to learn when we start a private practice is that we actually have to market ourselves. 😬
Now, I don't know about you, but I sure didn't take any marketing classes in grad school. And at the time, I wouldn’t have wanted to!
But I know better now.
And I know that this is a skill that you simply MUST master, if you want to get in front of the right people and do the kind of work that you’re really called to do.
Marketing is a HUGE topic, and one that I spend 6 to 12 months talking about inside of my mastermind, EVOLVE. So, we sure can’t cover everything in a single podcast episode.
But there are a handful of really common marketing mistakes that I see all the time… And goodness - it's just so easy to make those mistakes if nobody's ever told you otherwise - right?
Of course it is.
These are the kind of mistakes that well intended entrepreneurs make all the time … the ones that leaves their potential clients kind of scratching their heads. 🤔
(Don’t be that person!!)
Well today, my friends, I've got your back. I'm going to tell you seven of the most common mistakes that I see all the time among private practice owners.
We’re going to talk about what NOT to do when you’re marketing yourself and your practice.
You’ll also learn:
- The real reason no one is buying from you (even if you’re awesome at what you do).
- The number ONE question your marketing must answer.
- Why you should be more like McDonald’s (yes, really!).
- The ONE thing that you need to make crystal clear, AFTER you get your ideal client’s attention.
Now, I’m throwing a lot at you today, my friends.
Learning how to market ourselves is no easy topic for most of us. A lot of this is a bit abstract, and it can take a while to really understand how to apply it all (and to feel good doing it).
But I've given you a really, really good introduction today, and you can make some great progress if you just start by asking yourself the questions that I’ve asked you today.
Give it a try, and see what comes up for you.
~Wendy
Xoxo
P.S. While you’re here, can I ask a favor?
If you enjoyed this episode, please take 2 minutes to share a 5 star review and maybe a few words over on Apple Podcasts? Your support means more than you can imagine, and helps us get discovered by others who could use this kind of help. Thank you! 🙏
_______________
MENTIONED:
Ep. #116: Finding Your Why: A Deep Dive into How Purpose Fuels Business Success
Ep. #117. How to Build Visibility and Connection via Video: A Conversation with Faith Dey.
_______________
COACHING: Need a Quick Start Consult?
Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.
QUICK START CONSULT